History

THIS IS OUR BRAND STORY .  . .

Dating back to the early 19th century, the property on which Beechwood resides, has a very rich and interesting history. During the War of 1812, many brave and honourable people, including Canadian heroine, Laura Secord, took momentous risks and made huge sacrifices protecting this land.

Our new brand logo pays tribute to this history; while, at the same time, projecting a fresh and exciting vibe. The stripes in the logo signify leadership, strength and honour. “Honour”, meaning honesty, respect and integrity is paramount to our history, how we lead the business and it also has significant relevance to the game we love – the game of golf.

The peaks in the logo represent a house or a home. Beechwood, affectionately known as “the home of golf”, will now become Beechwood Golf & Social House. The camaraderie, the warm and inviting family-feel and the sense of belonging, is vital to our customers, our community and our brand.  The colour blue is associated with trust, loyalty and water. With Beechwood situated only minutes away from one of the wonders of the world, Niagara Falls, the new colour was an easy one to choose.

BEECHWOOD’s HISTORY . . .

Beechwood was once the scene of musket fire and fighting, June 24th, 1813 to be exact, when British forces surprised the invading American troops in the Battle of Beaverdams. The fierce engagement which lasted three hours, is recorded in American history as the “Battle at the Beech Woods”. The battle was fought in an area that covers from today’s golf course west to the present Welland Canal. Canadian heroine Laura Secord is remembered for her famous walk from St. Davids to DeCew House to warn the British of the impending attack.

Previous to becoming a golf course in 1960, Beechwood was worked as farmland for over 100 years. The “Old Barn”, which provides the unique focal point to our clubhouse, was built in 1883. Originally located where the ninth green presently sits, the barn stood over twelve feet higher before it was moved. Many artifacts associated with the history of the old farm are on display, including a wooden grain shovel, a wool counter, a corn planter and an oxen yoke amongst many other.